If there is one company that could really compete with Microsoft in the operating system market, it’s probably Google. Whether it would be worth it for them or not, I don’t know, and I would imagine they’d probably have to go with a Google flavor of Linux, but they do have a few things going for them.
They have the Google brand name. A problem I think any new OS developer faces is that no matter how good their product may be, unless they’re a giant, many people will be hesistant to switch over. After all, if Microsoft Windows is working fine, how can any individual or company be sure that a new OS isn’t going to cause them massive headaches. Even if it’s cheaper or free, is it really worth the risk? Since people are familar with Google, know how to use Google’s services, and in general are not confronted by issue after issue with Google’s services already, I think people would be more likely to “trust” that a Google OS isn’t going to leave them with a bad experience.
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